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See Tywin's capabilities in action, and learn how to boost eCommerce revenue performance.

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JUNE 16, 2024
Home Electronics
$8,397
-12% vs. baseline
Revenue Anomaly
The 'Home Electronics' product category saw a -$8,397 deviation, indicating a -12% difference from the baseline of $68,475, resulting in a generated revenue of $60,078.
Root Cause Analysis
'Checkouts' had the most significant impact, influencing by -$14,778 the revenue anomaly, followed by 'Orders' (-$7,468). The positive contribution of 'Carts' (+$8,553) was not able to offset the overall negative performance.

The ‘Paid Search’ channel drove the anomaly (92% contribution), primarily from a single campaign ('PPC-HE Branded'). An elevated number of UX issues was also spotted, with Dead Link clicks and Quick Exits accounting for 9% and 12% of the total sessions, respectively. Competitors' news (e.g., Best Buy's recent announcements) could have affected the purchasing patterns, highlighting the need for better monitoring of the competitive landscape.
AI SUGGESTIONS (BETA)
This is a sneak peek! Let us know what you think; your feedback will help us provide more accurate and targeted suggestions.
Conduct a UX audit across devices and review ad spending in relation with competition.
Immediate Actions
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Longer-Term Solutions
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HYPOTHESES TESTED
Click on each hypothesis to see more details:
Channel performance differences
Campaign performance differences
Competitors news
UX issues: website errors
Product performance differences
New vs returning users
Special dates
Company-related events
Promo calendars checks
Product-related events
Product price changes
Product availability issues
Broken PDP links
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CHAT WITH YOUR DATA
Make a follow-up question. Let us retrieve and analyze the data and return the answer
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